Case Studies
Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue
To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites
Turning the page: How a traditional newspaper became a multimedia brand
ABS-CBN embraces digital video and explores new ways of engaging audiences
Advance tests a new digital video format to tell stories that engage local audiences
Arena Holdings invests in human resources, technology, and training to elevate the quality of their digital journalism
Thairath creates an online marketplace for digital news footage to empower freelancers and broadcasters
Asianet News develops an AI translation engine to automatically convert videos into different Indian vernacular languages
The Atlantic experiments with content formats to help grow YouTube subscriber base
Atresmedia leans into native digital video and grows online audience
Band integrates a diverse video team into its newsroom and creates digital-first content to engage young audiences
Digital native BhaDiPa engages young people in news and current affairs through live stream town halls and infotainment formats
Bloomberg creates high performing video formats for audio podcasts
Brut adapts its content formats to deepen engagement with the YouTube audience
BuzzFeed News builds a video newsroom and experiments with formats to improve YouTube performance and grow subscriber base
CBS News develops an app feature to alert audiences about live events and breaking news
Channels TV lays the foundation for sustainable digital video operations
Ciaopeople invests in digital video capabilities to go live 24/7
Complex Networks experiments with new formats to bring hard news topics to life
Dagbladet uncovers the formula for live breaking news and significantly grows audience
DataBaaz uses data-driven digital video storytelling to highlight important issues to Indian youth
EBC leans into livestreaming and increases audience engagement and revenue
The Economist tests a multi-format content strategy and drives huge channel growth
News agency Europa Press empowers reporters to transition from text to multimedia reporting
EWN invests in digital video capabilities to increase the quality and quantity of video production
Factly uses digital video to make complex government policies and processes accessible to a broad audience
Filo.News expands digital video capabilities, experiments with new formats, and sees huge audience growth
The Financial Times hones its digital video strategy and explores new formats to grow audience loyalty
FiveThirtyEight doubles down on its YouTube presence to drive channel growth
Fox leans into latest YouTube tools and features to grow subscribers and revenue
Gaon Connection expands its rural journalism initiative and gives a voice to community journalists throughout India
Gedi makes live video the cornerstone of its digital offering and drives growth across brands
Global News restructures their digital video team and experiments with new formats to grow channel
By leaning into digital-first video, GMA reinvigorates their traditional media brand, engages a new audience, and reduces production costs
Graham Media Group overhauled technology infrastructure to empower local newsrooms
Grupo América transitions from a traditional media publisher to a digital-first organization
The Guardian invests in digital video to drive audience growth
The Guardian Nigeria builds a digital newsroom and establishes their voice in the digital video news space
The Hill invests in building its YouTube channel to better engage audiences and drives impressive growth
HTV integrates digital video into its TV newsroom and launches a YouTube news channel
HugoDécrypte experiments with new formats to make news and current affairs more accessible to younger audiences
Imagen Digital experiments with digital-first video formats to better engage YouTube audiences
India Today expands eight local channels under the "Tak" brand and grows its digital audience
iNews trains hundreds of young reporters to publish news videos shot on smartphone
Jovem Pan undergoes a digital video transformation to grow its multi-platform news content
JTBC integrates digital video into its newsroom and tests new formats to engage younger readers
Kompas TV invests in smartphone journalism and grows audience and revenue
kumparan empowers regional journalists and increases the quality of video content published on its platform
La Nación establishes a digital video team and tests new formats to help reach a younger audience
Legit.ng invests in digital video capabilities and engages the Hausa-language community
Le Monde engages new, younger audiences by experimenting with new digital video formats
Grupo Milenio experiments with an evergreen 'soft' news format to engage new audiences
MyNews experiments with formats, channel memberships, and new partnerships to drive sustainable growth
Narasi empowers investigative reporters and community correspondents, and drives channel growth
NBC News introduces new AR capabilities to enhance news content
NDTV aligns TV and digital video to drive platform interactivity and audience engagement
The New York Times leans into YouTube's audience engagement features to drive growth
The News Lens invests in digital video capabilities and creates a membership program to drive non-ads revenue
Nexo invests in digital video capabilities to increase YouTube presence and grow audience
NOS experiments with digital-first formats and forges strong connections with viewers
Nyoooz develops an app to help local Hindi-speaking field reporters more easily create video content
PBS NewsHour evolves digital video to meet the demands of today's audiences
Postmedia creates a new video-first brand to connect with younger audiences
ProPublica unleashes the power of digital video for investigative journalism
Refinery29 empowers digital video journalists and experiments with new formats
Grupo Reforma transition to a multimedia newsroom and grows its audience
YouTube creator Phil DeFranco launches a new brand and channel to expand news network
ShepHertz helps regional publishers across India with digital video transformations
SCMP invested in digital video tools and a world-class team to build up a broad, global YouTube audience
SPIEGEL TV combines archival footage with bespoke digital video content to test new formats and engage younger audiences
Stern experiments with content formats to drive engagement with younger viewers
Sure and Share Center launches a new YouTube channel to publish fact checking videos
TBS develops a virtual newscaster to more efficiently create digital video content and reach younger audiences
Telefe Noticias centralizes digital video workflows to help newsrooms efficiently and effectively tell local stories
Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue
Telemundo formulates plan to test Youtube-first series to engage a new audience
TKM finds innovative ways of video news storytelling to engage young audiences
Tribune leans into digital video and gives underrepresented people and issues a voice
TV Asahi integrates YouTube and Google maps in a new website to commemorate the March 2011 earthquake
TVO invests in digital video capabilities to give underrepresented Indigenous groups and communities an online voice
tvOne invests in digital video capabilities and partners with new creatives to reach younger audiences
To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites
Video Volunteers upskills community journalists to help them tell local stories that appeal to wide audiences
Vox experiments with YouTube memberships to deepen relationships with loyal fans
VTC establishes a dedicated digital video newsroom and drives channel growth
The Washington Post develops a new industry-standard taxonomy for video fact checking
The Young Turks creates an online training program to empower aspiring local digital video journalists