Case Studies
Storytelling
The Washington Post: Combining world-class journalism with the latest technology
Google News Lab and the South China Morning Post partnered to create an immersive virtual reality project tracing the history of Hong Kong from British Rule to present day.
Building trust online by partnering with the International Fact Checking Network.
A new machine learning app for reporting on hate in America.
Impacto.jor: A coalition to measure the impact of journalism in Brazil.
Euronews & VR Stoytelling during the European elections in 2017.
A look at Electionland, a collaborative reporting initiative to cover the US election.
Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative.
What the Guardian Learned From Its Groundbreaking VR Piece.
Flourish helps journalists create easy data visualizations.
How journalists can tell compelling stories using VR.
Using machine learning for better online conversations.
Publishers use YouTube to fuel their storytelling and reach new audiences.
Monetization
Le Monde used Subscribe with Google to reach a younger audience and boost subscriptions
Prisa increased advertising revenue by offering clients a clearer picture of its audience
RCS created a data platform to improve the customer experience
essen & trinken used Subscribe with Google to find a creative tech solution for a user need.
Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue
Sanoma, the publishing company of Helsingin Sanomat, grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams.
Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance.
Making a Case for Programmatic
Indonesian publishers optimize and monetize their websites, resulting in a 95% uplift in digital revenue
10up uses AMP and Google News Sitemap to increase performance for breaking news stories
Grupo Reforma boosts conversion rates by 43% using Subscribe with Google.
Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed
The Trinity Mirror uses Google Surveys to support their editorial and monetization strategy.
Australia's leading real estate organization is using native ads to grow revenue, increase operational efficencies and provide adverstisers with more engaging formats.
Programmatic Guaranteed with custom creatives delivers scale for Vox Media.
Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick.
Le Monde increases subscriptions with Google Play Billing.
BuzzFeed uses Google Surveys 360 to test ad effectiveness.
The Economist boosts its digital business management with DoubleClick.
AccuWeather Delivers Enhanced Value to Advertisers With Better Visibility.
Aller Media increases viewability with Native Ads on DoubleClick.
The New York Times grows engagement with Native Ads.
Gannett maximizes demand for all their inventory with First Look.
Postmedia increases direct sales efficiency with Programmatic Guaranteed.
G+J doubles programmatic revenue and 10X mobile revenue growth.
Condé Nast and MediaCom improves efficiency with Programmatic Guaranteed.
Condé Nast revenue leaps 800% using private marketplaces in Ad Exchange.
The Telegraph increases revenue by 126% with Ad Exchange.
Il Meteo uses DoubleClick to successfully monetise their website and apps.
The NY Times uses Google Play Billing to maximize subscriber growth.
Milliyet creates a new revenue stream for their business using DoubleClick products.
BuzzFeed uses DoubleClick to support its international mobile growth.
Distribution & Engagement
Reviewed uses News Consumer Insights to grow their affiliation business
Mediahuis built Article DNA to better analyze audience behavior and boost subscriptions
Wirtualna Polska uses AI to tackle toxic content
Netzwelt boosts engagement with a site redesign informed by News Consumer Insights
Jagran used a content planning solution to improve user engagement across valuable user segments
Taiwanese publisher uses bespoke model to boost reader engagement
Complex Networks increases purchases by 300% using News Consumer Insights
NZME boosts engagement with a bespoke content recommendation engine
How local news publishers engage with digital transformation and build sustainable business models in Japan
Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions
Driving Returning and Engaged Users with Web Push Notifications
Amplify Social Traffic with Sharing Icons
Bridge Michigan grows loyal readers through GNI Audience Lab
Portale Bambini promotes digital sustainability by driving user loyalty and engagement.
RCS MediaGroup reports good news with AMP and PWA.
Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign.
KG Media: The path to building great experiences for Indonesian users with AMP
Asahi Shimbun Digital: Improving monetization of digital newspaper while designing for speed and UX
How the New York Times and Google collaborate to drive technological innovation
Aftenposten improves retention by allowing readers to customize notifications.
A holistic approach to our partnership with Hearst Newspapers
Jagran New Media boosts traffic by 115 percent and revenue by 4.5X by expanding AMP strategy.
Noteworthy AMP pages on the web, using key AMP features.
Redefining Modern Web Development.
Telegraph reaches over one million monthly readers on Google Play Newsstand.
Hearst integrates key partner and product solutions on AMP.
Wired AMPs its 20+ year archive to meet audiences online.
Slate gets efficient with AMP.
Gizmodo gets 3x faster on mobile with AMP.
Reddit is creating web pages that load almost instantly by leveraging AMP.
Washington Post increase returning users from mobile search by 23% with help from AMP.
Domain increases installs by 44% with Material Design and Google Play services.
The Economist Espresso increases ratings by launcing ratings requests.
Nabd improves reader engagement with Material Design.
Expressen Sport app improves content engagement with new onboarding and navigation.
Glamour.de connects offline and online shopping experiences with Google Play Billing.
Data & Infrastructure
PRISA Group: Breaking news and driving engagement with better analytics
Forbes: Transforming digital business publishing
Telegraph Media Group builds enterprise data warehouse for real-time data analytics using Google Cloud Platform.
AccuWeather measures holistic analytics with Google Analytics Premium.
El Mundo improves user ratings and engagement with Material Design.
The Motley Fool increases order page conversion rate by 26% with Optimize 360.
Sky News sets Guinness world record for live video streams using Google Cloud Platform.
Astro doubles content engagement with a personalized approach to content recommendation.