Skip to main content
See how the Google News Initiative helps news organizations thrive in a digital age.

Case Studies

Filter by:
Category
///option.name///

Storytelling

2018

The Washington Post: Combining world-class journalism with the latest technology

Mehr erfahren
2017

Google News Lab and the South China Morning Post partnered to create an immersive virtual reality project tracing the history of Hong Kong from British Rule to present day.

Mehr erfahren
2017

Building trust online by partnering with the International Fact Checking Network.

Mehr erfahren
2017

A new machine learning app for reporting on hate in America.

Mehr erfahren
2017

Impacto.jor: A coalition to measure the impact of journalism in Brazil.

Mehr erfahren
2017

Euronews & VR Stoytelling during the European elections in 2017.

Mehr erfahren
2017

A look at Electionland, a collaborative reporting initiative to cover the US election.

Mehr erfahren
2017

Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative.

Mehr erfahren
2017

What the Guardian Learned From Its Groundbreaking VR Piece.

Mehr erfahren
2018

Flourish helps journalists create easy data visualizations.

Mehr erfahren
2017

How journalists can tell compelling stories using VR.

Mehr erfahren
2017

Using machine learning for better online conversations.

Mehr erfahren
2017

Publishers use YouTube to fuel their storytelling and reach new audiences.

Mehr erfahren

Monetization

2021

Le Monde used Subscribe with Google to reach a younger audience and boost subscriptions

Mehr erfahren
2021

Prisa increased advertising revenue by offering clients a clearer picture of its audience

Mehr erfahren
2021

RCS created a data platform to improve the customer experience

Mehr erfahren
2021

essen & trinken used Subscribe with Google to find a creative tech solution for a user need.

Mehr erfahren
2021

Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue

Mehr erfahren
2021

Sanoma, the publishing company of Helsingin Sanomat, grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams.

Mehr erfahren
2021

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance.

Mehr erfahren
2020

Making a Case for Programmatic

Mehr erfahren
2020

Indonesian publishers optimize and monetize their websites, resulting in a 95% uplift in digital revenue

Mehr erfahren
2020

10up uses AMP and Google News Sitemap to increase performance for breaking news stories

Mehr erfahren
2019

Grupo Reforma boosts conversion rates by 43% using Subscribe with Google.

Mehr erfahren
2019

Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

Mehr erfahren
2018

The Trinity Mirror uses Google Surveys to support their editorial and monetization strategy.

Mehr erfahren
2017

Australia's leading real estate organization is using native ads to grow revenue, increase operational efficencies and provide adverstisers with more engaging formats.

Mehr erfahren
2017

Programmatic Guaranteed with custom creatives delivers scale for Vox Media.

Mehr erfahren
2016

Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick.

Mehr erfahren
2016

Le Monde increases subscriptions with Google Play Billing.

Mehr erfahren
2016

BuzzFeed uses Google Surveys 360 to test ad effectiveness.

Mehr erfahren
2016

The Economist boosts its digital business management with DoubleClick.

Mehr erfahren
2016

AccuWeather Delivers Enhanced Value to Advertisers With Better Visibility.

Mehr erfahren
2016

Aller Media increases viewability with Native Ads on DoubleClick.

Mehr erfahren
2016

The New York Times grows engagement with Native Ads.

Mehr erfahren
2016

Gannett maximizes demand for all their inventory with First Look.

Mehr erfahren
2016

Postmedia increases direct sales efficiency with Programmatic Guaranteed.

Mehr erfahren
2016

G+J doubles programmatic revenue and 10X mobile revenue growth.

Mehr erfahren
2016

Condé Nast and MediaCom improves efficiency with Programmatic Guaranteed.

Mehr erfahren
2015

Condé Nast revenue leaps 800% using private marketplaces in Ad Exchange.

Mehr erfahren
2015

The Telegraph increases revenue by 126% with Ad Exchange.

Mehr erfahren
2014

Il Meteo uses DoubleClick to successfully monetise their website and apps.

Mehr erfahren
2014

The NY Times uses Google Play Billing to maximize subscriber growth.

Mehr erfahren
2014

Milliyet creates a new revenue stream for their business using DoubleClick products.

Mehr erfahren
2014

BuzzFeed uses DoubleClick to support its international mobile growth.

Mehr erfahren

Distribution & Engagement

2021

Reviewed uses News Consumer Insights to grow their affiliation business

Mehr erfahren
2021

Mediahuis built Article DNA to better analyze audience behavior and boost subscriptions

Mehr erfahren
2021

Wirtualna Polska uses AI to tackle toxic content

Mehr erfahren
2021

Netzwelt boosts engagement with a site redesign informed by News Consumer Insights

Mehr erfahren
2021

Jagran used a content planning solution to improve user engagement across valuable user segments

Mehr erfahren
2021

Taiwanese publisher uses bespoke model to boost reader engagement

Mehr erfahren
2021

Complex Networks increases purchases by 300% using News Consumer Insights

Mehr erfahren
2020

NZME boosts engagement with a bespoke content recommendation engine

Mehr erfahren
2020

How local news publishers engage with digital transformation and build sustainable business models in Japan

Mehr erfahren
2020

Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions

Mehr erfahren
2020

Driving Returning and Engaged Users with Web Push Notifications

Mehr erfahren
2020

Amplify Social Traffic with Sharing Icons

Mehr erfahren
2020

Bridge Michigan grows loyal readers through GNI Audience Lab

Mehr erfahren
2020

Portale Bambini promotes digital sustainability by driving user loyalty and engagement.

Mehr erfahren
2019

RCS MediaGroup reports good news with AMP and PWA.

Mehr erfahren
2019

Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign.

Mehr erfahren
2019

KG Media: The path to building great experiences for Indonesian users with AMP

Mehr erfahren
2019

Asahi Shimbun Digital: Improving monetization of digital newspaper while designing for speed and UX

Mehr erfahren
2018

How the New York Times and Google collaborate to drive technological innovation

Mehr erfahren
2016

Aftenposten improves retention by allowing readers to customize notifications.

Mehr erfahren
2018

A holistic approach to our partnership with Hearst Newspapers

Mehr erfahren
2018

Jagran New Media boosts traffic by 115 percent and revenue by 4.5X by expanding AMP strategy.

Mehr erfahren
2017

Noteworthy AMP pages on the web, using key AMP features.

Mehr erfahren
2017

Redefining Modern Web Development.

Mehr erfahren
2017

Telegraph reaches over one million monthly readers on Google Play Newsstand.

Mehr erfahren
2017

Hearst integrates key partner and product solutions on AMP.

Mehr erfahren
2016

Wired AMPs its 20+ year archive to meet audiences online.

Mehr erfahren
2016

Slate gets efficient with AMP.

Mehr erfahren
2016

Gizmodo gets 3x faster on mobile with AMP.

Mehr erfahren
2016

Reddit is creating web pages that load almost instantly by leveraging AMP.

Mehr erfahren
2016

Washington Post increase returning users from mobile search by 23% with help from AMP.

Mehr erfahren
2015

Domain increases installs by 44% with Material Design and Google Play services.

Mehr erfahren
2016

The Economist Espresso increases ratings by launcing ratings requests.

Mehr erfahren
2016

Nabd improves reader engagement with Material Design.

Mehr erfahren
2016

Expressen Sport app improves content engagement with new onboarding and navigation.

Mehr erfahren
2016

Glamour.de connects offline and online shopping experiences with Google Play Billing.

Mehr erfahren

Data & Infrastructure

2020

PRISA Group: Breaking news and driving engagement with better analytics

Mehr erfahren
2020

Forbes: Transforming digital business publishing

Mehr erfahren
2016

Telegraph Media Group builds enterprise data warehouse for real-time data analytics using Google Cloud Platform.

Mehr erfahren
2014

AccuWeather measures holistic analytics with Google Analytics Premium.

Mehr erfahren
2016

El Mundo improves user ratings and engagement with Material Design.

Mehr erfahren
2016

The Motley Fool increases order page conversion rate by 26% with Optimize 360.

Mehr erfahren
2016

Sky News sets Guinness world record for live video streams using Google Cloud Platform.

Mehr erfahren
2018

Astro doubles content engagement with a personalized approach to content recommendation.

Mehr erfahren