Driving the future of digital subscriptions
Making subscriptions simple
In collaboration with partners, we’ve developed a holistic suite of products and policies to help news publishers build sustainable digital businesses by growing direct consumer revenue streams. This solution makes it easier for publishers to reach new readers, drive conversions and engage subscribers.
Designed to help publishers thrive in today's ecosystem
Expand reach
Flexible Sampling allows publishers to decide how many free articles they want to provide to potential subscribers based on their own business strategies.
See our guide on Flexible Sampling for more details on this approach.
Drive conversions
Subscribe with Google enables customers to use their Google Account and payment methods to subscribe across the web, eliminating the need for account registration, memorising new passwords or entering new credit cards. Google manages the subscription, but publishers choose what to offer and can manage the customer relationship.
Engage subscribers
We’re also helping existing subscribers enjoy their content more easily. Subscribe with Google helps users stay logged in, retain access to their premium content and encounter that content on Google products. With retention and analytics features from Google Play’s subscription infrastructure, publishers can also benefit from insights on the impact of their pricing strategies and techniques to minimise churn.
The Financial Times is welcoming of Google's input and actions to help this critical sector of the media industry,and we've worked very closely with Google to aid understanding of the needs that publishers have and how Google can help.
Subscribe with Google will expand the reach of McClatchy’s 30 newsroomsand its essential and trusted local journalism while also creating a simple and frictionless way to welcome new subscribers.
We’re committed to providing quick and secure ways for Washington Post users to access their accounts.Logging in with Google to have a subscription recognised offers not only frictionless payment but seamless access for users to sign in and stay logged in to their accounts.
Learn more about how to use Google technology for your subscriptions business