GNI 랩스
GNI 랩스에서는 Google 및 업계 전문가의 지원을 받아 구체적인 비즈니스 문제를 해결하고자 몇 달에 걸쳐 다양한 뉴스 조직이 모여 연구를 진행합니다.
뉴스 조직 소속 참가자는 다음 활동을 수행합니다.
- 맞춤형 컨설팅을 제공받음
- 유사한 비즈니스 문제에 당면한 동종업체로부터 배움
- 목표를 발전시키기 위한 구체적 단계를 구현함
다음은 Google이 진행한 글로벌 랩 중 일부 사례입니다.
GNI 수용자 랩스
북아메리카
Partners: News Revenue Hub
Participants:
Round 1: Bethesda Beat, Bridge Michigan, CalMatters, Center for Investigative Reporting, Center for Public Integrity, Crosscut, Daily Memphian, DCist, Denverite, MinnPost, Mississippi Today, Next Avenue, Rivard Report, The Capital Times, #ThisIsTucson
Round 2: Le Soleil, The Current GA, The Journal Gazette, Univision Sacramento and WBUR, The Discourse, Cold Tea Collective, National Catholic Reporter, Retro Report and The Trace.
라틴 아메리카
Partners: Raccoon Digital Marketing
Participants:
Round 1: CNN Brasil, Estadão, Grupo Abril, Pagina 12, Publimetro, Reforma, RPP Noticias, UOL
Round 2: Aos Fatos, Diário do Rio de Janeiro, Diario El Comercio, Diario Libre, Editora O Dia, El Colombiano, Jota, La Hora, La Nación, La Opinión, La Tercera, La Voz, O Liberal, O Tempo and Sistema Costa Norte de Comunicação.
Table Stakes Europe
Partners: WAN-IFRA (Europe)
Participants:
Round 1: DC Thomson Media (United Kingdom), Diari Ara (Spain), Diário de Notícias (Lisbon, Portugal), Edinet (Italy), EDN - Empresa do Diário de Notícias (Madeira, Portugal), Heidenheimer Zeitung (Germany), Henneo Media (Spain), Lensing Media (Germany), Medienhaus Aachen (Germany), NOZ Medien (Germany), Le Parisien (France), Le Télégramme (France), Le Quotidien Jurassien (Suisse) and Südkurier (Germany)
Round 2: Editions de l’Avenir, La Voix du Nord, Le Point, Les Echos, Sud Ouest, Tiroler Tageszeitung, Irish Examiner Limited, DuMont Rheinland, General-Anzeiger Bonn, Neue Pressegesellschaft, Nordkurier Mediengruppe,Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ), NOZ, Saarbrücker Zeitung / Trierischer, Volksfreund, Schwäbisch Media, Zeitungsverlag Waiblingen, Mediotejo, SME.sk (Petit Press, a.s.), Diario de Navarra, Grupo Godó de Comunicación, Grupo SERRA, Vocento, 24 heures, Baylis Media Ltd
Lab Reports: Table Stakes Europe
아시아 태평양
Partners: News Revenue Hub
Participants:
Australian Community Media, Bangkok Post, Chosunilbo, Dainik Jagran, Jang Media Group, KBR, Medcom.id, ThePrint and Yonhap News Agency.
GNI 독자 수익 랩스
북아메리카
파트너: FTI Consulting, Local Media Association
참가자: Baltimore Sun, Buffalo News, Charleston Post and Courier, Columbus Dispatch, GFR Media, Houston Chronicle, Idaho Press, Portland Press Herald, Southeast Missourian, Torstar, Toronto Star
랩 리포트: >> 디지털 구독 플레이북, 디지털 구독 중요 벤치마크
라틴 아메리카
파트너: Mather Economics, WAN-IFRA (세계신문협회)
참가자: Clarín, El Espectador, Estadão, Estado de Minas, Folha, La Nación, Nexo Jornal, Reforma
캐나다 (기여)
파트너: News Revenue Hub, Membership Puzzle Project
참가자: Glacier Media, Village Media
라틴 아메리카 (기여)
Partners: Blacksip Digital, Mirum, Technology For Solutions, Iconosur, News Revenue Hub, Membership Puzzle Project, WAN-IFRA
Participants: Animal Político, Agência Pública, AzMina, Brasil 247, Capricho, Correio Brasiliense, Crónica, El Colombiano, El Cronista, El Debate, El Faro, El Imparcial, El Litoral, La Opinión, La Silla Vacía, La Patria, La Prensa Gráfica, El Heraldo, Periódico AM, Repórter Brasil, UOL Esporte
유럽 (구독)
Partners: FT Strategies, INMA
Participants: Dennik N, El Mundo, Gazeta Wyborcza, Kurier, La Croix, MittMedia, RP Online, The Independent
Lab Reports: European Subscriptions Lab Report
아시아 태평양 (구독)
Partners: FTI Consulting, WAN-IFRA
Participants: BloombergQuint, Business Insider Japan, CommonWealth Magazine, The Hindu, The Jakarta Post, Kompas, Malaysiakini, Southeast Asia Globe
Lab Reports: APAC Subscriptions Lab Report
Americas (Subscriptions)
Partners: Local Media Association, WAN-IFRA
Participants: Boone Newspapers, Corporación La Prensa (Panama), Editora Globo (Brazil), FP Canadian Newspapers Limited Partnership, Jornal Correio (Brazil), Metro Market Media, O Tempo (Brazil), Rede Gazeta (Brazil), Startups.com.br (Brazil), SupChina, The Juggernaut, The Times-Picayune and Advocate, and Woodward Communications
GNI Startups Labs
Brazil
Partners: Echos, Insper
Participants: Agência BORI, Agência Tatu de Jornalismo de Dados, Alma Preta, AzMina, Fervura, Galápagos Newsmaking, MyNews, Núcleo Jornalismo, Ponte Jornalismo, São Paulo para Crianças
북아메리카
Partners: LION Publishers
GNI 광고 랩
북아메리카
파트너: 10up, LION
참가자: BK Eagle, BK Reader, Long Beach Post, Nola Messenger, Oil City News, San Angelo Live, Vermont Digger
랩 리포트: >> Ad Revenue Lab Website
북아메리카 (보상형 광고)
파트너: 10up
참가자: Diarios Associados, Honolulu Star-Advertiser, Maine Today
라틴 아메리카
Partners: MightyHive
Participants:
Round 1: Ambito, Brasil 247, BioBio, Catraca Livre, Correio 24h, Estadão, Exame, Folha de Vitória, Gazeta do Povo, Grupo Expansión, Grupo Imagen, Grupo NZN, iBahia, iG, Infomoney, Jovem Pan, La Gaceta, Lance!, La Republica, Metrópoles, Minuto Uno, Nexo, NSC, O Antagonista, O Povo, O Dia, Pulzo, Rede Gazeta, RBS, RCN, Semana.
Round 2: BHAZ, Campinas.com.br, CartaCapital, Costa Norte, Diário do Nordeste, Diario Libre, Diario Los Andes, DUPLOS, El Ciudadano, El Imparcial, El País, Grupo Crónica, Grupo Epasa, Imediato, La Opinión, La Patria, La Silla Vacía, ND Mais, O Tempo, Ponte Jornalismo, Sistema Sagres
아시아 태평양
파트너: AnyMind Group, ProPS & CCI (Dentsu)
참가자: Ayobandung, Beritasatu, KR Jogja, The Ibaraki Shimbun Co., Ltd, Iwate Nippo Co., Ltd, Kumamoto Nichinichi Shinbun Co.,Ltd, Medan Pos, The Niigata Nippo Co., Ltd,Oita Godo News Company, Radar Cirebon, Sanyo Shimbun Co.,Ltd.,Shikoku Shimbun Co., Ltd,Suara Surabaya, Sukabumi Update, Tokushima Shimbun, The To-o Nippo Press Co.,Ltd, Wartaekonomi
US Ad Transformation Lab
Partners: 10up, AAN, NAHP and NNPA
Participants: Afro-American Newspapers, Al Día en América, Blavity News, The Cincinnati Herald, The Dallas Examiner, El Latino, The Houston Defender, Houston Forward Times, Impacto Latino, La Mega Media Cleveland, La Noticia, La Opinion, Michigan Chronicle, The Mississippi Link, Noti Bomba, Post News Group, Our Weekly Los Angeles Newspaper, The Philadelphia Tribune, Precinct Reporter, Prensa Arizona, QCity Metro, The Sacramento Observer, The Seattle Medium, Texas Metro News, The Tri-State Defender, Vida Newspaper and Westchester Hispano.
North America Sponsorships Lab
Partners: Blue Engine Collaborative, INN
Participants:
Round 1: Block Club Chicago, Cityside, The CT Mirror, Current, Futuro Media, Grist, VTDigger
Round 2: The Atlanta Voice, Bridge Michigan, Caribe Communications & Publications, Colabora, El Confidencial, Diamond Diaspora Media, Discourse Media, El Paso Matters, Energetic City, The Forward, Mississippi Today, Mutante, Sahan Journal, Spotlight PA
GNI 데이터 랩스
북아메리카
Partners / Contributors: Deloitte Consulting, Local Media Association
Participants: Meredith, NBC O&O, Philadelphia Inquirer, St Louis Post Dispatch, The Seattle Times, Tampa Bay Times
Lab Reports: >> Data Lab Report
아시아 태평양
파트너: MightyHive, 55 the data company, Datalicious, e-Agency, Tatvic
참가자: Jagran New Media, Mainichi, New Zealand Media Entertainment, South China Morning Post, Star Media Group, UDN
랩 리포트: >> APAC Data Lab Report
GNI 제품 랩스
아시아 태평양
파트너: Echos, Splice
참가자: Australian Community Media, India Today, Frontier Myanmar, Malaysiakini, Mamamia, Metro TV, READr, TurkBox
랩 리포트: >> APAC Design Accelerator Report