Strategia di ricavi
We've designed resources to help you explore reader revenue models, understand key factors for success, implement performance benchmarking and build your own strategy. These materials have been developed with the help of industry experts and news publishers across the world.
Reader Revenue Playbook
Learn about the strategic and tactical decisions required to build and optimize a reader revenue model.
Interactive Exercises
Our interactive exercises help you estimate your potential reader revenue opportunity, compare your user funnel metrics against market benchmarks, set goals and develop your high-level implementation plan.
Sign up for Workshops
Google and industry experts will walk you through the materials included in the playbook and interactive exercises and offer clear and practical recommendations.
Labs
Learn more about the Reader Revenue Labs we’ve held across the world focused on subscriptions and contributions.
Our trusted partners and contributors
These materials were built in partnership with some of the news industry’s most trusted experts in digital news subscriptions and contributions.